Product imagery for homeware and decor brands

You have one supplier photo. You need a full product page.

We produce the rest. The angles, the detail crop, the scale shot, the room. Every image matches the actual product, or it is not billed.

Send us one product See the work

$150 for a five image set. No minimum. Nothing ships, your product stays in your warehouse.

A hammered brass candle holder with a lit pillar candle, on a book on a fluted marble side table beside a rust velvet chair — Hammered brass candle holder · tabletop

The work

One reference image in. A full set out.

Phone photograph of an orange velvet cushion with a woven horse band, on a dark sofa — Reference

Finished product image of the same cushion, the woven horse band reproduced exactly against a warm ground — Produced

Velvet cushion with a woven horse band, homeware textiles. An ordinary phone photograph taken in a real room. Same velvet, same terracotta shade. The same woven band, the same horses in the same positions, the same key border. Nothing added, nothing quietly tidied away. The finished frame is composed to show the size, because that is the question the customer actually has.

The same cushion styled on a dark velvet armchair beside a floor lamp and an orchid, warm afternoon light

The same cushion and armchair from a second angle, curtains lit from behind

Macro detail of the cushion's woven horse band, showing the weave and the colours held exactly

Three frames from the same product. Room, colour and light are directed to your brand rather than to a generic catalogue look.

A harder surface

Glazed porcelain, held to the reference.

Phone photograph of a blue and white ginger jar with a gilt-rimmed lid, standing on a wooden table against a plain wall — Reference

The same ginger jar styled on a round wood coffee table in front of a cream boucle sofa, beside stacked books and a brass dish — Produced

Blue and white ginger jar, tabletop and decor. A glazed surface reflects the room it is shot in, which is exactly what makes the glaze easy to quietly warm up or flatten in production. This is the same cobalt, not a warmer or a flatter substitute. Same prunus blossom pattern, same gilt rim on the lid, same proportion between body and neck. Reflective, glazed and patterned surfaces are what we test ourselves against.

What this fixes

A collection page is read as a grid.

Nobody looks at one image. They scan forty at once, and the one where the glaze runs warm is the one they notice.

One lamp in six finishes is six images that have to agree with each other. A vase shot in March does not match the same vase shot in September, because the light was different and so was the person retouching it.

Then there is the supplier image. It arrives at eight hundred pixels with specification text burned into the corner, and it has to carry a product page sitting on the same screen as brands with a studio on the payroll.

And when a piece arrives looking different from the picture, it comes back. On homeware, handling that return can cost more than the margin on the item.

Reference and result

A photograph you took. The set we produced from it.

Every image on the left is an ordinary phone photograph of the actual object, taken in a real room in bad light. Nothing was staged to look worse than it was. That is the file a client sends us, and it is all we need.

Bulldog figurine with sunglasses

Phone photograph of a white bulldog figurine wearing sunglasses and a spiked collar, on a dark table against a plain wall — Your photograph

The same figurine produced on a glossy chrome pedestal against a dark curtain — Produced · main

The figurine styled on a chrome side table beside a boucle armchair and a patterned rug — Produced · room

Patterned coffee cup and saucer

The same cup and saucer styled on a sculptural side table beside a seated woman in a boucle armchair — Produced · room

A hand reaching for the same cup, the border pattern on the cup and saucer held exactly — Produced · detail

Cut glass footed stand

Phone photograph of pears on a dark plate, taken in low light — Your photograph

The same stand holding pears, styled on a marble side table between two boucle armchairs — Produced · room

Framed abstract canvas

Phone photograph of a framed abstract painting propped against a wall under a picture light — Your photograph

The same canvas produced square on, the brushwork and the palette held — Produced · main

The same canvas produced hanging above a cream sofa, styled with a wood coffee table, a stone vase and a carved bowl — Produced · room

Four products, four ordinary photographs. The bulldog keeps its sunglasses. The jar keeps its pattern. The glass keeps its colour. Nothing here was improved into something the object is not, which is the only promise we make.

Produced work

Homeware, decor and tabletop.

Glass, brass, marble, hammered metal. The surfaces that are hardest to hold to a reference, which is why they are the ones we show.

A marble soap dispenser on a stone bathroom counter beside a brass tap — Marble dispenser · main

Detail of the same marble dispenser, showing its mottled cream and tan pattern — Marble dispenser · detail

The marble dispenser on a stone bathroom counter beside a brass tap and a stone vase — Marble dispenser · room

A magenta glass candle holder with a pillar candle, on a book beside a marble ledge — Glass candle holder · detail

The same magenta glass candle holder with the candle lit, on a fluted marble side table — Glass candle holder · lit

The candle holder on a fluted marble side table beside a rust velvet sofa — Glass candle holder · room

A brass wall sconce lit against a textured wall — Brass wall sconce · detail

The same sconce lit on a wall beside a trailing plant — Brass wall sconce · context

The sconce lighting a console table styled with framed art and a vase of branches — Brass wall sconce · room

An iridescent glass sculpture, two ribbed tubes joined in a loop, on a dark marble table — Glass sculpture · detail

The glass sculpture on a dark marble side table between two boucle armchairs — Glass sculpture · room

The glass sculpture seen from above, on a small marble table between two boucle armchairs — Glass sculpture · styled

A rose glass knot sculpture on a dark marble side table — Glass knot · detail

The same rose glass knot sculpture, a closer view showing the depth of the coiled glass — Glass knot · styled

The glass knot sculpture on a low side table in a room with pale boucle armchairs — Glass knot · room

A frosted glass chess set and a scalloped ceramic ring bowl on a dark marble side table between two boucle armchairs — Frosted glass chess set · main

Detail of the frosted glass chess pieces, a rook, bishop and pawns, on the glass board — Frosted glass chess set · detail

The chess set and ring bowl styled on the same marble side table, a closer room crop — Frosted glass chess set · room

Six products, three frames each, produced to one standard. Every image here is our own work, shown as produced work. Where a page pairs a finished image with a reference, as in the two sections above, the reference is a real file: a supplier listing image or a photograph of the object itself.

Material range

Matched surface for surface.

Check six asks whether you could name the material from the finished image alone. That starts with a library built against real references, not a generic render preset.

A reference chart titled Textures We Reproduce, showing labelled material swatches grouped as stone and mineral, woods, metals, glass and transparent materials, fabrics and textiles, leathers, ceramics and porcelain, and natural and organic materials

Detail of a crystal and brushed brass ring chandelier, the faceted drops lit from within

The full crystal ring chandelier hanging in a panelled hallway, an arched mirror behind it

The chandelier lighting a console table styled with framed art, a lamp and a ceramic vase

Room shots, on their own. The room shot is one of the five images in every set, because a customer deciding on a chandelier or a dispenser is really deciding whether it belongs in their house.

The deliverable

Five images per product.

The main shot

Clean ground, square, cropped to sit correctly in your collection grid and on the marketplaces.

The angles

Front, side, and the view a customer emails to ask for.

The detail crop

The glaze, the grain, the weave, the join. Close enough to answer the question before it is asked.

The scale shot

Held, or placed beside something known, so nobody has to work the dimensions out from a table.

The room

The piece in context, lit and styled to your brand rather than to a stock interior.

Delivered as a 2400 by 2400 square master for every image, plus the crops each channel needs for your own store, your marketplace listings and paid social. Files named to your SKU convention, so they upload without renaming.

The guarantee

Every image matches the actual product.

Colour and finish. Material and weave. Proportion between the parts. The details a customer can count.

If an image misrepresents your product, we correct it. If it cannot be corrected, it is not billed.

This is a term of the engagement, agreed in writing before any work begins, and it is separate from ordinary revisions of styling or crop. It is also the reason we ask questions about your reference images before we start rather than after. Read the terms in full.

How the guarantee is enforced

Seven checks, on every image, against your reference.

Before anything is produced we read your reference and write these down as words. That sheet goes to you. It is what both of us hold the finished image against, so the conversation happens once, at the start, rather than over fifty finished files.

Finish tone

Warm or cool. Is the rose gold still rose gold, is the brass still brass.

Colour

Same hue and same temperature on the body of the piece. No glaze quietly running warm.

Gloss

Matte, satin, gloss or mirror. A satin ceramic does not come back polished.

Count

Birds in a print, slats, drawers, stones, laces. Counted on both sides, never estimated.

Proportion

Part against part. Shade to base, head to body, stone to band.

Material

Would you name the same material from the finished image alone. Steel does not become plastic.

Nothing improved

The one that matters most. Nothing cleaner, brighter or more symmetrical than the real thing.

Check seven is the one that protects you. The first six ask whether the image matches. The seventh asks whether the object was made better than it is, because that is the direction this work drifts in if nobody is watching. A piece that photographs better than it arrives is the piece that comes back.

The checks run on every single image, beside its reference at the same size, and then once more across the five together so the set agrees with itself. You get that record with the delivery.

How it works

Three steps, no logistics.

You send references

Usually what you already have is enough. The supplier image, your existing shot on white, or a few frames taken on a phone. We send a one page guide on what makes a reference usable.

We produce the set

The first product comes back finished and is approved before the rest of the run is produced, so the standard is agreed on one item rather than argued over fifty.

You publish

Sized and named for each channel, ready to upload. No converting, no renaming, no reformatting at your end.

One thing we need from you. We can reproduce what your references show us. We cannot reproduce what they do not. If a print, a texture or a finish is not legible anywhere in what you send, we ask for one more frame before starting rather than guess at it. That is what keeps the guarantee honest.

Against the alternative

Why brands use this instead of booking a studio.

Nothing ships

The piece stays in your warehouse. No courier, no insurance, no fragile ceramics in transit, no weeks of a SKU being unsellable because it is sitting on a seamless in another city.

No minimum

One product or five hundred. A studio day has to be filled. This does not.

A new format is not a new shoot

A different background, a different season, a different aspect ratio for a new channel. Produced again from the same reference rather than booked again.

Approval before the run

You see one finished product and sign it off before the remaining forty nine are produced.

Also produced

The same standard on other surfaces.

Jewellery, floral, footwear, watches and skincare are also categories we take, though homeware remains primary. A faceted stone, a mirror-polished case and a grained leather are the surfaces that tell you whether a process holds a reference or quietly flatters it, which is why we show them here.

A diamond halo ring produced on a pale cushion, the stone's warm tone and setting held exactly — Diamond ring · main

The same ring produced as a styled still life, nestled among olives on a cut glass plate over red silk — Diamond ring · styled

The ring produced on a dark burgundy lacquered stand — Diamond ring · styled

A two tone diamond bezel dress watch with a black dial, produced as a clean macro image — Dress watch · main

Detail of the same watch angled to show the bezel and the polished link bracelet — Dress watch · detail

The watch produced hooked over the handle of a white coffee cup, a styled still life — Dress watch · styled

A hand buffing a black leather cap toe oxford with a cloth, on a wood desk — Leather oxford · detail

The same pair of oxfords on wooden shoe trees, against a buttoned leather chesterfield sofa — Leather oxford · styled

The oxfords worn with a cream suit in a leather lounge chair, a drink in hand — Leather oxford · worn

Black acetate sunglasses produced resting on a yellow sphere against a blue ground — Acetate sunglasses · styled

The same sunglasses produced as a flat lay on a sandy tan surface — Acetate sunglasses · flat lay

The sunglasses worn, a close portrait crop — Acetate sunglasses · worn

A dense arrangement of red and pink flowers on a white pedestal vase, styled still life — Floral arrangement · styled

The same style of arrangement held against a burgundy fur wrap — Floral arrangement · held

A model in a tailored black suit and sunglasses, seated on a silver sofa beside the same red and pink arrangement — Floral arrangement · worn

A sage green tube labelled Etchfield Hydra Calm Soothing Moisturizer, held to a model's cheek — Body oil range · moisturizer

A glass dropper applying a clear serum below a model's eye, a bead of product visible on the cheek — Body oil range · serum

An amber glass bottle labelled Etchfield Body Oil, photographed mid water splash — Body oil range · splash

Homeware, decor and tabletop are primary. Footwear, watches and skincare are secondary, not the focus. They are here because polished metal, faceted stone, grained leather and translucent glass are among the hardest things to hold to a reference, and a page that only showed matte ceramics would be choosing the easy cases.

Pricing

Flat, at any volume.

$30per image

$150per product, five images

Start with one product.

Send one reference. You get the full set of five back, at the same price per product as the largest run we take. There is no minimum and no commitment beyond that one product.

A studio cannot do this, because a studio day has to be filled and your piece has to be couriered to it. It is the cheapest way to find out whether the work is what you need.

Pilot

$7,500

50 products, typically 7 to 10 business days. The run that settles the standard and the schedule.

Collection

$12,000

80 products. A category, or a season, produced to one look.

Catalogue

$12,000per block

Larger catalogues run as consecutive blocks of 80, so the standard holds and the schedule stays honest.

No setup fee, no per format charge, no rush fee. Printed text and packaging copy that has to be reproduced exactly is quoted separately, because it takes considerably longer.

Against a US studio

The same catalogue, at typical US studio rates.

Products 50 250 images

Etchfield

$150 per product, five images. Flat at every volume. No minimum, no studio fee.

$7,500

Per-image pricing

A common US studio structure: priced per image, from around $50/image at the lowest published tier.

$12,500

Per-photo + studio pass

Another common structure: priced per photo, plus a separate booking fee — typically around $39/photo and a $149 studio pass per session.

$9,899

Where these numbers come from. Both figures reflect published rate structures we see repeatedly among US product-photography studios, current as of 25 July 2026, calculated at the lowest listed tier. Per-image rates are often listed as "from", so the real figure for a given job may be higher. Neither structure publishes a volume discount, though either may be offered privately. Our price is flat and published in full, and it is the same at one product as at five hundred.

Two things no price list shows. Both require the product itself to be couriered to them, held, and returned. A per-booking studio pass is charged per session, so a catalogue split across several bookings pays it more than once. We work from images you already have.

We are not the cheapest imagery in the world. UK volume packshot houses and Dubai studios are less, and we do not compete with them. This comparison is against US studios only.

Fit

Who this is built for.

A good fit

Homeware, decor, tabletop, lighting and textiles
Giftware and small furniture
Jewellery, small accessories and floral
Footwear, watches and skincare, as secondary categories
Roughly 200 to 2,000 products in the catalogue
Selling on your own store and the marketplaces
Working from supplier images you did not commission

Not a fit

Anyone who needs a person on site with a camera
Products whose printed packaging copy has to be reproduced exactly, unless quoted separately
A single hero product for a campaign rather than a catalogue
Anything where the honest answer is that a photographer would serve you better. We will say so.

Questions

The things people ask first.

What happens if an image does not match the product?

Tell us and we produce it again. If it cannot be made to match from the references we hold, it is not billed and we say why. Every image is checked against your reference side by side before it reaches you, on finish, colour, gloss, material, proportion, and anything a customer could count. You get that record with the delivery.

Do you need us to ship you the product?

No. Nothing leaves your warehouse. We work from images you already have, which is usually the supplier photo or your own shot on white.

What happens to our reference images afterwards?

We use them only to produce and deliver your work. We do not publish them, show them to anyone else, or use them as portfolio or promotional material unless you give written permission for a specific image.

Our only reference is a supplier image we did not commission. Is that a problem?

It is the normal case and it is what this is built for. You need the right to use the reference, and we will ask you to confirm that before we start. What we produce from it is new work, and it is yours.

Who owns the finished images?

You do, outright, on final payment. No licence period, no usage tiers, no separate fee for using them in paid social or in print.

What if we disagree about whether an image matches?

We agree the object in writing before anything is produced. The colourway, the finish, the material, the counts. That sheet is what both of us check the image against, so the argument happens once, at the start, on words rather than on fifty finished files.

What about products with printed text on the packaging?

Quoted separately, because reproducing label copy exactly takes considerably longer than the product itself. If getting a weight or an ingredient list wrong would be a problem for you, say so at the quote stage and we will price it properly or tell you to photograph it.

How long does it take?

You get a date with the quote, before you commit to anything. The first product of a run comes back finished and approved before the rest is produced, so you see the standard and the pace on one item.

Start

Tell us what you sell.

hello@etchfield.com

Roughly how many products, which channels they go to, and when you need them live. We will come back with a price and a date. If we are not the right answer for you, we will tell you that instead.

An abstract chrome and glass structure, its joints labelled with letters, resting on a polished pedestal